While I was working at Salesforce, I played an important role in helping to launch Agentforce AI, their cutting-edge autonomous AI agent. These advanced AI agents have the capability to manage a wide range of functions, including customer service, sales, marketing, commerce, and much more.

Role: Design Lead

Tools: Figma

The Goal: HP Enterprise wanted to update their website with a new look and feel, which previously was a much darker tone with white text on black backgrounds.

The Solution: While it seems easy to just say “let’s go with white backgrounds”, there’s so much more to consider here. The UX/UI, content strategy, product shots and photography just to name a few. After many months of revising and tweaking the aforementioned, the end result is a very clean and robust website that showcases a multitude of products geared towards businesses looking for an edge over its competitors.

My Role: Senior Art Director

Agency: Razorfish

Sling Television started acquiring large amounts of new subscribers and was at the forefront of streaming live TV. Our team successfully helped them evolve their brand to a more refined and ‘premium’ look– however what they were lacking was a big campaign to set them apart from their competitors.

The Goal: Sling had put out ads on social and paid media but mostly focused on price point and content. They needed something [or someone] to really get peoples’ attention and get new subscribers across multiple touch points.

The Solution: Cue Nick Offerman & Megan Mullally. Sling launched some successful TV spots featuring the power couple that were tongue in cheek, but effective. The concept was based on the act of “Slinging”, a twist on swinging [don’t google that if you’re at work, it’s probably NSFW]. We worked with the broadcast agency during the creative process, collaborating and planning how the digital rollout would tie in with the TV spots.

Sling was now making waves on TVs across the country and we were hot on the heels with a full campaign. The fun part of a big campaign is finding that connective tissue that really ties everything together. In this case, we went with a heart graphic and a tagline that would revolve around how “Slingers love” live TV. This became synonymous with the campaign and worked great as a graphical treatment across the different tactics.

The solution was a creative strategy that focused on specific channels– Roku, Facebook, Instagram and paid media. Once a user clicked an ad, they would go to a site that reinforced the concept. To date, this was Sling’s most successful campaign based on free trials and roll to pay users [unable to share the data externally].

My Role: Creative Director

Agency: LIFT Agency
Victoria Lo: Senior Designer

I have been fortunate enough to work on some really awesome video projects for some well-known brands. This is a collection of some of my favorite video projects I have either Creative Directed, Art Directed or animated.

Ancestry is well-known for it’s DNA testing, however they also have extensive access to public records, archived newspapers and family trees within it’s database. Many users actually come to the site to build their family trees, and some members have as many as 10k people in their trees that date back to the 1600’s!

The Pain Point: New subscribers at Ancestry often hit a ‘brick wall’ after only adding immediate relatives to their tree. There’s many reasons why, but the main one is that the site can be difficult to use if you’re a new user. How might we make the process easier so new users can add ancestors to their trees and be engaged?

The Solution: Maps are a part of our daily lives. Whether we are trying to find the best local restaurant, or we’re looking to see who has that one, particular item available to purchase curbside. The concept is to give users tools, such as maps and a search bar that will help them find ancestors via name, location and timeline.

Shown here are just a few pieces of the project. There were several iterations that were user tested, and what you see is the latest version (yet to go live). A prototype can be shown upon request. I’ve also shown some examples of user interactions and how an animation background has come in quite handy in making delightful user experiences.

My Role: UX Designer (Product)

Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.

The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.

The Solution: Branding elements were easier to tackle, but the app needed to be done right, and that would take a lot of time and user testing. Together with the Head of Customer Experience and the engineering team, we created low-fidelity prototypes so that the team could start user testing them in interviews with potential customers. Once that phase was approved by the necessary stakeholders, and we had a better understanding of the user’s needs, it was time to create high-fidelity versions in Figma.

Since there were three phases to roll out- Rental, Retail and Enterprise, the app also needed to be scalable. Each phase would also require user testing and lots of prototyping to ensure we were offering a solution to the pain point. Lastly, we created a visual design system that would keep everyone aligned with the overall brand, look and feel of not only the marketing materials, but the hardware as well. Everything had to work together in a harmonious ecosystem. The end solution was a clean design that was ready to go to market.

My Role: Senior Creative Director (Visual and UX Design)

The Tools: Figma, Balsamiq, Photoshop, Illustrator