
Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing.
Sr Creative Director
Intel: Zazu

Intel: Zazu
Senior Creative Director
Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing. We also built a visual design system to ensure consistency across the app, marketing materials, and hardware, creating a cohesive ecosystem and delivering a clean, market ready product.
2022
Product market launch
3
Target industries
1/100
Startups incubated









Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing.
Sr Creative Director
Intel: Zazu

Intel: Zazu
Senior Creative Director
Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing. We also built a visual design system to ensure consistency across the app, marketing materials, and hardware, creating a cohesive ecosystem and delivering a clean, market ready product.
2022
Product market launch
3
Target industries
1/100
Startups incubated









Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing.
Sr Creative Director
Intel: Zazu

Intel: Zazu
Senior Creative Director
Zazu is an Intel funded venture that specializes in anonymous data tracking. It helps rental property owners track capacity, movement patterns, gender and time spent at their properties.
The Goal: The team from Zazu had the beginnings of a great product, but still needed a way to control their sensors. The main goal was to design an easy-to-use mobile app so users could easily control their sensors from anywhere in the world.
The Solution: While branding elements came together quickly, the app demanded deeper planning, testing, and iteration. Working closely with the Head of Customer Experience and the engineering team, we developed low fidelity prototypes to test with potential users, then refined the experience into high fidelity designs in Figma once stakeholder feedback clarified user needs. Because the platform would launch in three scalable phases Rental, Retail, and Enterprise, each stage required continued prototyping and testing. We also built a visual design system to ensure consistency across the app, marketing materials, and hardware, creating a cohesive ecosystem and delivering a clean, market ready product.
2022
Product market launch
3
Target industries
1/100
Startups incubated








