Sling Television was rapidly growing and helping lead the shift to live TV streaming, but the brand lacked a defining campaign to stand out in a crowded market.

The Goal: Move beyond price and content focused messaging and create an attention grabbing campaign that could drive new subscribers across multiple touchpoints.

The Solution: Build a campaign around the idea of “Slinging.” In partnership with the broadcast agency, we produced tongue in cheek TV spots featuring Nick Offerman and Megan Mullally, then extended the concept into a digital ecosystem anchored by a simple visual system built around a heart graphic and the line “Slingers love live TV.”

The Result: A cohesive cross channel campaign that became Sling’s most successful to date, driving significant growth in free trials and paid conversions.